The Most Innovative Beauty Products of 2021

Best Innovative Beauty Products Breakthrough Awards 2021  Allure Best of Beauty Awards

Photographer: Jacq Harriet; Fashion stylist: Herin Choi; Hair: Eric R. Williams; Makeup: Mariko Herano; Models: Laura at Elite, Cory at New Pandemics, Aalyah at IMG

Earlier this year, we began researching products that would eventually win the Allure Best of Beauty Awards. We swiped, sudsed, and slathered thousands of beauty products — and along the way, we discovered seven that were unlike any beauty product we'd seen before. And that's saying a lot coming from editors whose bathrooms look like unorganized back rooms at Sephora. These seven innovative beauty products won our 2021 Best of Beauty Breakthrough Awards.

The process to explore whether a beauty product is a Breakthrough is a deep dive. It's a monthslong journey that involves poring over clinical data and sending every nominee and its credentials to our independent judges, including cosmetic chemists, hairstylists, makeup artists, dermatologists, and sustainability advocates. They dedicate hours to studying each product to answer one question: Is this really a breakthrough?

They shared with us what they loved, hated, and, most importantly, which products were unlike anything they'd gotten their hands on before. Here, we present seven of the most revolutionary innovations we've ever seen — ones that have changed the way we approach beauty. These new products boggled our editors' minds and forever changed our beauty routines. We hope your mind is blown as much as ours was (and still is).

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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